Living with AI
North advances understanding of the social impact of AI and provides guidance for the public, companies and policymakers on how to responsibly design, deploy, and interact with intelligent systems to ensure that these emerging technologies support human flourishing. We collaborate with technology insiders and academics and translate their work to make it engaging for a general audience, particularly young adults.
Find out more about our programs:
Our five pillars
We focus on monitoring, research, consultation, education and resilience.
Lens, our political and ideological LLM gauge, monitors how large language models filters the world. Reports on emerging trends enable those using AI for research, fact-checking and as news sources to question the source of their assumptions, avoid echo chambers, and better understand AI’s influence on political debate.
Sapiens Polaris is a peer-reviewed journal exploring the philosophy of AI through research articles, interviews, and book reviews. Focusing on ethics, agency, and privacy, it seeks to bridge scholarship and public understanding, serving academics while remaining accessible to the wider community.
The North AI Ethics Consultancy offers independent, at-cost consulting to companies and organizations seeking expert guidance on the ethical use of AI.
We design projects that bring AI and creativity together, helping artists and the public explore the new spaces created through the use intelligent systems
We offer educational resources for the general public in the form of interviews, curated lists of links, and non-technical summaries of recent tech and philosophy articles related to AI ethics
Guiding your startup or established business through your AI project
Being a nonprofit, we are free to provide independent advice without conflicts of interest. This is difficult to achieve when advice is sought from an internal ethics advisor or external private contractor
Independent ethical assessments through North AI Ethics Consultancy help to avoid liability by establishing good faith
Our unbiased guidance helps to establish stockholder trust and customer confidence
Our advice is actionable, operational and industry-specific.
We help you achieve your own and current goals: safe deployment, smoother audits, investor confidence, and good PR.
Our team
Meet our directors and volunteers
Vasco Castela
Co-Founder
Melinda Hogan
Co-Founder
Prajwal Madhav
Director, Lens
FAQs
Are you for or against AI?
We’re excited for the possibilities of the technology but want to make sure the changes it will inevitably bring are compatible with a good life for human beings.
How is North independent?
We are a nonprofit. We do not sell AI products or take corporate commissions. That allows us to offer guidance that is credible to regulators, investors, and the public.
Where are you based?
North is based in Vancouver, British Columbia, in Canada. We operate nationally and are always open to international projects
Join the team
- Work on ethics of AI projects that shape how technology impacts society
- Collaborate with people who care about the same issues and bring diverse skills.
- Build expertise and credibility in a fast-growing field.
- Contribute to independent nonprofit work
- See your impact directly in published reports, events, and outreach.